Blue Mountains Academy (Malaysia) ("Blue Mountains Academy", "we", "us", or "our")
is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use,
disclose, and safeguard your personal information in accordance with the Personal Data Protection Act 2010 (PDPA) of Malaysia,
and also complies with requirements for advertising platforms such as Meta (Facebook & Instagram).
This policy applies to all personal data collected through:
- Our website(s)
- Meta lead forms and advertisements
- Online enquiries, registrations, and applications
- Offline forms and communications
- Training programs, courses, and related services
1. Personal Data We Collect
We may collect and process the following types of personal data:
- Full name
- Identification details (NRIC/Passport, where required)
- Email address
- Contact number
- Residential address
- Date of birth
- Educational background and qualifications
- Language proficiency details
- Employment or training-related information
- Emergency contact details
- Payment and billing information
- Any information you voluntarily provide via forms, emails, messages, or social media platforms
For Meta advertisements and lead forms, we typically collect:
- Name
- Email address
- Phone number
- Course or program interest
2. How We Collect Personal Data
Your personal data may be collected through:
- Online enquiry or registration forms
- Meta (Facebook & Instagram) lead ads
- Website cookies and tracking tools
- Emails, phone calls, WhatsApp, or other messaging platforms
- In-person registrations and physical forms
- Participation in courses, workshops, or training programs
3. Purpose of Collecting Personal Data
We collect and use your personal data for the following purposes:
- To respond to enquiries and provide information about our programs
- To process registrations, applications, and enrolments
- To deliver training, education, and related services
- To communicate updates, schedules, and administrative information
- To process payments and issue receipts
- To provide student support and academic services
- To comply with legal and regulatory requirements
- To conduct marketing, promotions, and advertising (with consent)
- To improve our services, marketing, and user experience
4. Marketing and Advertising (Including Meta Platforms)
By submitting your personal data through our website, Meta lead forms, or other channels, you consent to being contacted by
Blue Mountains Academy via:
- Phone calls
- Emails
- WhatsApp or SMS
- Social media platforms
for purposes related to our courses, programs, promotions, events, and relevant educational opportunities.
We may use Meta advertising tools such as Meta Pixel and Custom Audiences to:
- Measure ad performance
- Deliver relevant advertisements
- Improve marketing effectiveness
You may opt out of marketing communications at any time by contacting us or using the unsubscribe options provided.
5. Disclosure of Personal Data
We do not sell or trade your personal data to third parties.
We may disclose your personal data only to:
- Internal staff and authorised personnel
- Government bodies or regulatory authorities where required by law
- Educational partners, internship providers, or employers (where relevant to your program and with consent)
- Service providers such as IT systems, payment processors, and marketing platforms (including Meta)
All third parties are required to handle your personal data confidentially and securely.
6. Data Security
We take reasonable technical and organisational measures to protect your personal data against:
- Loss
- Misuse
- Unauthorised access
- Disclosure
- Alteration or destruction
Access to personal data is limited to authorised personnel only.
7. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes stated in this Privacy Policy or as required by
applicable laws and regulations.
When personal data is no longer required, it will be securely destroyed or anonymised.
8. Access, Correction, and Withdrawal of Consent
You have the right to:
- Request access to your personal data
- Request correction of inaccurate or incomplete data
- Withdraw consent for marketing communications
Requests can be made by contacting us using the details below. We may require verification of identity before processing
requests.
9. Cookies and Tracking Technologies
Our website may use cookies and similar technologies to:
- Enhance user experience
- Analyse website traffic
- Support advertising and remarketing efforts
You may choose to disable cookies via your browser settings, though this may affect website functionality.
10. Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on our website and will
take effect immediately upon publication.
